Earthly
1 Month
Web Application
Figma
This projecct is for build an experience that engages customers and helps them find the right skin care product from Earthly while educating them on benifits of organic skincare products. It is aimed to create low-fidelity wireframes and clickable prototypes to improve user engagement and boost conversion rates.
Client Brief
Name : Earthly​
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Industrty : Skincare Products​
About
Earthly is an elegent, luxury feminine skincare company who specialize in offering beauty products for women made form purely natural ingrediens, taken from the earth's crust.
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Goals
Their goal is to provide their customers with products made out of 100% natural ingredients with no side effects unlike their compettiors, so that they stand from the rest
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Audience
Women of age 22+ from middle to high income backgroundsa who are looking for a skincare/ beauty band which uses organic raw materials, rather than chemicals.
Problem Statement
How the web application of Earthly might make people aware of the advantages of using organic skincare products and convince them purchase specifically earthly products ?
Aim of the project is to;
Build a user experience that convince people to purchase Earthly products while make them aware about the benifits of using organic skincare products
Solution
Solution is to build up a website where the user will be able to purchase Earthly Products while getting aware about the benifits of organic skincare products.
The ultimate goal of any website of a business is to make sure that people convert to the business's desired action. When designing for that following points are focused on.
Grabbing the visitor's attention by communicating the value proposition of Earthly is identified as the essential factor. It has to be robust and precise so that the visitors get the idea of what is in for them and make them move to the next thing.
Much importance is given to having the call to action in a convenient manner. It has to be placed or obvious where the user can understand and easily reach the call to action. Considering Earthly, We need to tell visitors to buy products and make them accessible. It should be clear and upfront.
It is tried to keep the visitors focused. It's necessary to decide on the most significant things and arrange them prominently and accurately rather than filling visitors' minds with all the details. Otherwise, people tend to lose focus, So pages of Earthly web application have to keep people focused by limiting lots of unnecessary information.
Typography
Colors
User Interfaces
